
"Sony's portable music market share in Japan controlled approximately 47.8 percent. This number is located on top of Apple which is only just over 44 percent, "said marketing research company in Tokyo, BCN Inc., as quoted by Straits Times, Friday (9/3/2010). Sony during it's time to sink in maintaining prestige products. Not only overcame the Walkman iPod, Sony PlayStation was also defeated by the dominance of Nintendo 's Wii.
"This is the first Walkman could precede iPad markets in monthly sales reports since the launch of iPod in Japan in 2001 and then, "said analyst Eiji Mori BCN. "The success of Sony to surpass sales of Apple's iPod is one result of Sony's strategy of making its products affordable, "said Mori.
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